The Crazy World of Arthur Brown burst onto the late-1960s scene as one of rock’s most flamboyant and theatrical acts. Fronted by Arthur Brown, whose operatic vocals and outrageous stage antics—including fire-spewing helmets—earned him the moniker “The God of Hellfire,” the band fused psychedelic rock, soul, and proto-prog experimentation. Their 1968 self-titled debut spawned the international hit Fire, a track as apocalyptic as it was electrifying. Though short-lived, the group left a lasting imprint, influencing artists from Alice Cooper to Marilyn Manson. The Crazy World of Arthur Brown embodied rock as spectacle—wild, unhinged, and unforgettable.